More than 120 top stylists, media and industry from the Netherlands and Belgium joined together during Dutch Design Week for one reason:

The VIP Premier of Vidal Sassoon The Movie, presented by Andrew Dale and UNITE Hair Care.

UNITE Founder/CEO, a legendary image of Andrew Dale with Vidal Sassoon (left) and again at the 2011 Stylist Choice Awards (right).

Three models representing three classic Vidal Sassoon cuts (right).

From October 22 through October 30 2011, the tenth edition of Dutch Design Week takes place in Eindhoven.  DDW presents unparalleled ideas, individualistic works and insightful solutions devised by innovative designers. More than 1,500 designers display their work ranging from industrial design, spatial design, and graphic design to textiles, sustainable design and design management & trends. Design in all its disciplines and aspects. The participants include established bureaus, high-profile designers, talented newcomers, and recently graduated designers, one of the reasons why Dutch Design Week is the perfect meeting place for designers, companies, and public.

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